Have You Heard The Rumors?

November 17, 2015

Our secret is out - the pre-launch of the Luxury Shoe Club is almost ready to go. After many months of love, sweat and tears (and learning a lot of new technical jargon), my app looks amazing. Ladies, I have two words for you: SHOE HEAVEN.

In order to test the app out, we've created what we are calling the Founders Circle, where 400 of the most elite shoe divas will be invited to join.  Can you imagine how much fun it would be hanging out with 399 other shoe-loving women (and how many shoes you could shop from their closets)?

As a member of the Founders Circle, not only will you receive 50% off the membership and have the chance to win a brand new pair of Louboutins, you will have direct input into helping me shape the club going forward.

To get this going, I have set up a website for women to apply to the Founders Circle, and your responses have been overwhelming. It’s a blast reading your applications. One of my favorite questions is, “Why do you love shoes?” and let me just say - you guys are killing it with your responses. Here are a few:

“Shoes are the first thing I notice on people. Shoes can make or break the outfit.”

“To wear with my purses”

“They are art on your feet”

“They transform my look and my mood!”

“Because no matter how much weight I gain all my shoes fit!

“I love the statements they make, without even having to speak a word.”

“It's always been one of my vices.”

Anyway - keep your eyes peeled for the upcoming official app launch date, and in the meantime keep the applications coming!

Yours Truly,


The Shoe Diva

* See more of my inspirations at

Topics: Starting the Luxury Shoe Club


Style, Sustainability & Shoes!

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